Brazilian women have long been a symbol of natural beauty and vibrant spirit. We discovered the habits and stylistic subtleties that help Brazilian women look striking and confident.

1. Opting for Costume Jewelry Instead of Expensive Adornments

Brazilian women love accessories, but in everyday life, they choose simple costume jewelry over fine jewelry. This way, they avoid unnecessary attention. However, at special events, they willingly display serious jewelry—long earrings are especially popular.

2. A Special Approach to Manicure

The so-called Brazilian manicure is more of a hand-care ritual. Polish is applied not only to the nail but also to the surrounding skin, which has been coated with a base coat. After drying, any excess is carefully removed. Thanks to the untrimmed cuticle treatment, the polish lasts much longer. 

3. Meticulous skin care

Dermatology in Brazil is highly developed: doctors often prescribe customized cream formulations that are available only at pharmacies. Women also strictly adhere to SPF use and often undergo a sculpting massage once a week.

4. Lack of a tanning culture

Despite popular stereotypes, not all Brazilian women are dark-skinned. Adriana Lima is a prime example of someone with fair skin. Many local women don’t strive for a tan, and some even avoid the sun altogether—for instance, Gisele Bündchen avoids direct sunlight after 8 a.m.

5. Relaxed attitude toward body hair

Although Brazilian waxing has long been famous worldwide, local women don’t consider it necessary to remove body hair. They embrace it naturally, and many, as Brazilian women themselves note, prefer not to shave their legs and arms unless necessary. 

6. Plastic surgery is not taboo

Brazilian women accept their bodies, yet they still maintain a relaxed attitude toward aesthetic medicine. Liposuction, rhinoplasty, and other corrections are seen as a way to highlight their best features, not as something forbidden.

7. Unique hair straightening technique

The famous “Brazilian keratin” is the secret to shiny, smooth hair. The procedure can last up to an hour and a half: the specialist applies the keratin mixture and fixes the result with a straightening iron. Hair acquires a mirror-like shine for approximately three months.

8. Natural makeup is their main asset

Regular care allows them to feel comfortable with minimal makeup. For example, Lucélia Santos often posts photos without makeup. 

9. Strapless swimsuits are a national style

Brazilian women adore bold swimsuits, often choosing strapless styles and high-waisted bottoms. Italian women, on the other hand, prefer one-piece black swimsuits and rarely wear high heels.