The 2026 World Cup has already given fans many memorable moments, but one of the most talked-about incidents took place off the pitch. The focus was on a South Korean journalist reporting live from Guadalajara, Mexico, on the eve of his team’s match against the Czech Republic.

During the broadcast, a local fan unexpectedly entered the frame. The woman approached the reporter, took his hand, then kissed him on the cheek and hugged him. The incident occurred live on air and was captured on television cameras.

Judging by the video, the journalist was initially taken aback, but quickly recovered, smiled, and replied in Spanish, “Gracias,” which means “Thank you.” He then continued reporting, and the video went viral on social media almost instantly. The video garnered millions of views and sparked a heated debate among internet users. Many dismissed the incident as harmless and humorous, reflecting the celebratory atmosphere of the World Cup. However, some users raised questions about personal boundaries and consent.

Some commentators noted that the public reaction might have been completely different if the roles of men and women had been reversed. Users actively discussed possible double standards and differences in perceptions of such situations.

Meanwhile, other users joked about the incident, suggesting that the journalist’s wife would likely be interested in watching the viral video. Some comments also emphasized the special relationship between Mexican fans and South Korea, as well as the popularity of Korean culture in the country.

Meanwhile, the South Korean national team had reason to celebrate beyond the field. In their opening match of the World Cup, captained by Son Heung-min, the team convincingly defeated the Czech Republic. This victory was the South Korean team’s first in their opening World Cup match since 2010, when they defeated Greece in South Africa. Furthermore, the success continued their successful streak against European teams at the World Cup, following victories over Germany in 2018 and Portugal in 2022.